Sales & Marketing
Everyone knows that sales is the life of the property – the proverbial honey pot. Cornerstone Hospitality capitalizes on every avenue possible to capture the most business for the properties. Utilizing a centralized sales and marketing platform enables us to sell across all properties and provides immediate access to each sales team member to assist all properties with bookings. Cornerstone Hospitality maintains relationships with various sales programs, media companies and marketing program providing us with a multi-property leverage that provides a scale of economy for each property based on size and volume. The corporate sales team works with the onsite sales team to ensure maximum performance.
Developing a brand takes time, effort, creativity and hutzpa!
In order for any brand to survive, it must be understood and it must speak to its demographic. As developers of very unique and individualized boutique hotel properties, we take branding very seriously. We take our time and do our research to ensure we have a brand that is marketable and memorable.
Each of our hotel properties is uniquely different….and so is the branding that goes with it!
Marketing & Public Relations
From the first interaction a guest has with the property, impressions are being made. We ensure that the team, website, collateral, ecommerce, advertising and overall concept represent the brand.
Whether a boutique hotel, independent property or branded property – the brand must be communicated consistently across all forms of media.
We put together an annual Advertising and Marketing campaign for each property. This includes all forms of media. This comprehensive plan is followed as we develop property branding and programming for the year. Due to the number of properties we represent, we are able to secure co-ops and regional and national advertising at discounted rates. And, our very creative graphic artist creates dynamic concepts that can be used across all mediums.
We handle a great deal of our public relations inhouse, but we also work with great public relation firms which specialize in boutique hotels. This is especially helpful as we introduce a new brand to the market and need to extend our reach to as many influencers as possible.
Social Media: Our inhouse marketing gurus are constantly monitoring and posting on the various social media platforms and providing meaningful marketing to influence consumers. We have also developed relationships with bloggers and travel related influencers to extend our reach.
Cornerstone Hospitality utilizes the iDeas revenue management system for the independent properties and works within the brands for their franchised properties. Corporate sales team attends weekly calls with the property leaders and takes part in the decision-making rate and revenue process for each property.