Cornerstone Sets New Trend with NanoTouch Products in Guestrooms
When a hotel offers something truly unique to first-time and repeat guests, word spreads quickly. When that offering helps keep germs from spreading, word-of-mouth goes viral in a good way. That's what happened at the boutique Craddock Terry Hotel, managed by Cornerstone Hospitality, when they started featuring a trio of NanoTouch Materials products in their guestrooms.
NanoTouch Materials is the world's first manufacturer of printed, portable, removable, and self-cleaning NanoSeptic touch point products that constantly kill bacteria, viruses, and fungi.
Executives at Craddock Terry and the development and management firm, Cornerstone Hospitality, added NanoSeptic self-cleaning antimicrobial travel mats on which guests rest personal items like toothbrushes, jewelry, medicines, and more. They also added self-cleaning TV channel guides and coffee maker instruction placards (both frequently touched, but rarely cleaned, hotel room items).
"I'm always looking for hotels that do things just a little differently in their quest to please the guest," said Craddock Terry guest Kevin Thompson, president of Virginia Beach's Thompson Consulting. "Not only did I find the Craddock Terry Hotel an exceptionally cool boutique hotel, I also had a higher level of confidence in the cleanliness of my room, since they took the extra step to provide a self-cleaning surface. I was so excited about this new product that I found myself wanting to send some as gifts to my friends and clients who travel."