Cornerstone Sets New Trend with NanoTouch Products in Guestrooms

When a hotel offers something truly unique to first-time and repeat guests, word spreads quickly. When that offering helps keep germs from spreading, word-of-mouth goes viral in a good way. That's what happened at the boutique Craddock Terry Hotel, managed by Cornerstone Hospitality, when they started featuring a trio of NanoTouch Materials products in their guestrooms.

Small-town boutiques offer big advantages

There's whimsy there, said Kimberley Christner, president and CEO of Cornerstone Hospitality, who was hired as a development and operations consultant on the project and now manages the property. "It's an anchor of the area." Cornerstone is working on three more boutique hotels in historic Virginia towns.

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